Book Marketing Fundamentals. What to do when your book is ready for sales.

You've sunk all your time, experience, money and soul into your book and it's looking incredible on your coffee table. The hard part is over, or is it? There are a lot of selling theories and the principles of consumer behavior that you'll need to acquire to replace your income with your book, but if you're simply looking to increase your reputation and followers which will bring you additional clients then that's something you can do on your own. Working with a publisher can help you with strategic pricing, methods of distribution, market research, strategic thinking and the promotion of these brands through advertising. 

PRESS RELEASE

Includes the production of a professionally written press release derived from summary material the author provides. This will focus on information the media needs and why they should give press coverage to the book. Delivered to author as an electronic file so the author can revise the press release for each sales contact, if needed. This service does not include distribution of the release. Average Pricing: $150 - $200

PITCH LETTER

This provides a personalized message on publisher's letterhead to use when approaching reviewers, press, bookstores, TV stations, studios and any other media or sales opportunity. A base letter is created that can be personalized for each contact. This provides authors a correspondence piece that increases credibility and lets the recipient know the author is using a publicist. Average Pricing: $200 - $400

AMAZON LOOK INSIDE

Look Inside will include your book in search results based upon matches on every single word in your book, not just results that match the title or author. Potential readers can then read a sample of your work to help make a purchase decision. You have probably seen the “Look Inside” logo across the top of many books listed on Amazon. Average Price: $250 - $350

GOODREADS GIVEAWAY

With over 10 million members, the literary social media site Goodreads is an unparalleled opportunity for social online exposure. Here, members review books, suggest titles, share information about their favorite authors, and start book clubs. Hosting a giveaway advertises your book across the entire Goodreads network, allows for members to put your title on their ‘bookshelf’, and ends up sending the designated number of copies to winners of your giveaway, who will read and hopefully review it. For this package, Inkwater handles listing the title on Goodreads, setting up the giveaway, handling all correspondences, and mailing the designated number of copies to the winners.

Average Price for 5-Book Giveaway for $225 - $300
Average Price for 10-Book Giveaway for $400 - $550

MARKETING SERVICES AND DISCOUNT RATES

Let us help you develop marketing opportunities tailored to your book and your audience. Take advantage of our extensive experience by having our staff do the work for you. We will prepare a custom marketing plan, write to reviewers/newspapers/magazines/bloggers/educators/etc., call bookstores to set up readings, design fliers, and do anything else it takes to keep promoting your book. We’re open to both inside and outside-the-box approaches. Our publicity and marketing campaigns increase your book’s visibility and place it in front of key media and retail outlets that can dramatically expand your exposure. People cannot buy your book unless they know it exists.

0 – 9 hours @ $75/hr
10 – 19 hour discount @ $70/hr
20+ hour discount @ $65/hr

PRWEB PRESS RELEASE DISTRIBUTION

PRWeb is the internet’s #1 SEO, social sharing, and web traffic press release distribution system. Your publisher will create a press release that announces your book’s publication and submit it to PRWeb for mass distribution to all media and markets. Standard Distribution price is $450 - $600.

Your book’s press release is sent to thousands of news outlets, making it easy for readers and media to discover you. Use the social media sharing technologies of the world’s most socially-shared release service to help your book go viral.

<p">Distribution to all major search engines (Google, Bing, Yahoo, etc.), all major online news sites, more than 250,000 PRWeb news subscribers, and 30,000+ journalists and bloggers. Advanced Distribution price is $700 - $850.

Includes the above Standard features and distribution, plus your book’s press release is:

• Optimized for search visibility on the world’s most highly-rated news release service
• Sent to premium news sites like StreetInsider and the International Business Times
• Designed to include direct web links
• Designed to include an image